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Yesterday I decided to try some Zune HD apps from third party developers, but it ended up in some deep disappointments towards Microsoft.
 
After I had installed Microsoft Visual Studio 2008 and XNA game studio 3.1 I was able to load some third party apps on my Zune HD I got from zhdapps.com. I had the first app running and everything seemed fine, until I wanted to go back to the main menu. My Zune HD restarted itself.
 
I knew that back when the XNA Game Studio 3.0 made it possible to play games on my Zune 30 it needed to restart itself every time you closed the game, but finding out that this limitation was still present on the Zune HD made me deeply disappointed in Microsoft.
Even the reason for this given by the ZHDapps.com FAQ couldn’t satisfy me:
“Your Zune restarting is normal and it is done so you don’t crack DRM encryption on the music. This is a preventative step put in place by Microsoft and does not harm your Zune what-so-ever. Just think of it as keeping you safe.”
Why can’t a big software company like Microsoft come up with another solution than just letting your Zune restart?
 
This got me thinking. What’s the point of having the possibility to code games and apps for the Zune HD, but not giving developers the opportunity to put their games in a marketplace?
Zune Marketing Manager Brian Seitz said the Zune Team isn’t working on an app platform because they didn’t want to overlap the Windows Mobile team. I can understand that, you shouldn’t work separately on similar thing that don’t work together, instead the two teams should actively be working on that together.
I feel like Microsoft doesn’t know who it’s competing against.
If the Zune HD is meant to compete with the Apple iPod Touch, the Zune Team should release a full SDK for the Zune HD (XNA has too many limitations, like the inability to make internet access) and make an open application marketplace.
If the Zune HD is only targeting the niche-market of non-iPod mp3 players, than a full SDK or app marketplace isn’t necessary.
 
Come on, Microsoft, I know you can do it!